SMARAN UMMADSHETTY.
0%
5+ yrs exp
Figma Adobe Framer User
Experience
Design
Systems
AI / ML User
Interface
Product
Strategy
Systems
Building
Business
Value
S
Available for senior roles  ·  Mumbai, India

SENIOR PRODUCT DESIGNER crafting experiences
that move metrics.

5+ years across healthcare, fintech, and AI — at 2070 Health, DSP Mutual Fund, and VeeFly. I go from research to shipped product, building design systems, mentoring designers, and delivering measurable results.

5+ Years in healthcare, fintech & AI
3 Design systems built and scaled
300+ Reusable components standardised
36% Conversion increase, AI fintech
UX Research AI Product Design Design Systems Healthcare UX Fintech 0→1 Products React · Tailwind WCAG Accessibility UX Research AI Product Design Design Systems Healthcare UX Fintech 0→1 Products React · Tailwind WCAG Accessibility
01
Selected Work

Projects that shipped
and made a difference

Case studies across healthcare AI, fintech, and design systems — each with measurable real-world outcomes.

— 01
Fintech AI 0→1 DSP Mutual Fund iOS · Android · Web

Sarthi — AI Fund Discovery
& Recommendation

Built from zero: an AI-powered investment guide helping first-time retail investors find the right mutual fund in under 5 minutes — no jargon, no prior knowledge needed.

36% Conversion increase
80% Faster onboarding
6.75× More first-time investors
— 02
Healthcare AI 0→1 2070 Health · Everhope iOS · Android

Lab Insights AI — Helping cancer
patients understand blood reports

India's first AI feature turning complex oncology lab reports into plain-language guidance, personalised diet plans, and daily checklists for chemo-prep.

78% Full report comprehension
−41% Postponed chemo sessions
91% User satisfaction
— 03
AI Platform Design System VeeFly Mentorship

VeeFly AI — Video Personalisation
with Auto-Generated Scripts

Led design of an AI platform for content creators — channel intelligence, personalised scripts, and emotion-based voiceover selector. Built the design system, mentored 3 junior designers.

68% Less time per video
50% Faster via design system
3 Designers mentored
02
How I Work

Design is a conversation between
clarity and constraint

Great product design starts before the screen opens. Research, systems thinking, honest collaboration.

01

Research-First, Always

Every decision is grounded in user interviews and data — not assumptions. Before a single frame is made.

02

Systems Over Screens

Three design systems across three companies — each cutting handoff time by 25–60%.

03

AI as a Tool, Not a Buzzword

Designed AI UX across healthcare, fintech, and media — always focused on reducing friction, not adding complexity.

04

Accessibility by Default

WCAG 2.1 compliance is a day-one design constraint — especially in healthcare and fintech where it matters most.

05

Collaboration Without Ego

Run design sprints, workshops, and mentored junior designers. Best work happens when design is a shared language.

06

Outcomes Over Outputs

Stay involved through implementation, track real-world metrics, and iterate on what users actually do.

03
Expertise

What I bring
to the table

UX Research & Strategy

User interviews, journey mapping, usability testing, WCAG accessibility. Research that shapes product direction — not just validates it.

Interviews Journey Maps WCAG 2.1 Usability Testing

AI / ML Product Design

Designed AI features across oncology, investment, and video — always focused on trust, transparency, and reducing friction at every interaction.

AI UX Trust Patterns Explainability

Design Systems

Three full systems built from scratch. 300+ component libraries, Figma tokens, documentation, and dev handoff processes that actually get used.

Figma Tokens 300+ Components Dev Handoff

End-to-End Product Design

From 0→1 creation to live product iteration. Interaction design, prototyping, micro-animations across web and mobile platforms.

Prototyping Interaction Design Mobile + Web

Cross-Functional Leadership

Led sprints, workshops, mentored 3 junior designers, collaborated in Agile squads with PMs and engineers end-to-end.

Design Sprints Mentorship Agile

Design + Dev Fluency

HTML, CSS, JS, React, Tailwind — I speak engineering's language. Faster handoffs, fewer surprises in production, better final products.

React Tailwind HTML/CSS/JS
Tools & Stack
Figma Framer Adobe Suite Miro Zeplin Jira / Confluence HTML · CSS · JS React · Tailwind ChatGPT · Jasper Jitter · Protopie
04
What People Say

From the teams
I've worked with

"

Exceptional at gathering user insights and incorporating feedback constructively. His iterative design approach ensures the best possible results every single time.

A
Amit Acharya
CTO, 2070 Health
"

Smaran's passion is infectious. He constantly innovates and sets new standards for excellence. Working with him inspires everyone around to aim higher.

P
Pravin Shinde
Head of Design, DSP Mutual Fund
"

Smaran's creativity and dedication are remarkable. He transforms projects with meticulous attention to detail and a strong user-centric approach.

S
Sana Mogal
Associate Creative Director, VeeFly
HIRE
Let's Work Together

Got a problem worth
designing around?

Open to senior product design roles, contract work, and early-stage startups. Let's talk.